AI AT IPREX
Helping Agencies Navigate One of the Biggest Shifts in Communications.
AI is no longer a niche topic for agencies. It is influencing how teams work, how content is created, how insight is gathered, and how clients expect value to be delivered. IPREX is helping members navigate that change by sharing knowledge, surfacing practical tools and creating space for informed discussion across the network.
This page showcases selected insights, toolkits and webinars demonstrating how IPREX supports communications and marketing professionals navigating AI. IPREX members access a comprehensive library of resources, ongoing training and deeper implementation support through the Member Portal.
AI Toolkits and Resources.
This toolkit draws on the 2026 IPREX Staff Survey to show how agency teams are actually using AI. It uncovers current behaviors and attitudes, highlights gaps between leadership expectations and daily practice, and offers practical prompts for discussion, policy, and training. Designed for both employees and agency leaders, it delivers guidance tailored to each.
AI is no longer a distant possibility—it’s a present reality, reshaping the way PR and communications professionals operate. By automating routine tasks and delivering real-time audience insights, AI is accelerating industry transformation at an unprecedented pace. These tools are becoming essential in streamlining workflows, refining messaging, and optimizing engagement strategies.
Artificial intelligence is reshaping communications, agency operations and client expectations. Across IPREX, we are helping members understand that shift through thought leadership, practical resources, webinars, conference sessions and leadership development.
Webinars and Real-World AI Discussions
-
Leading with responsible AI: bias, fairness and the future of communications
March 2026
In this episode, IPREX explored how AI is transforming client work — and how it can also amplify hidden bias and reputational risk. You’ll hear insights from Dr. Kalinda Ukanwa (University of California Irvine) on responsible AI and marketplace disparities, with Karen Ong (Marketing for Change) moderating and welcome remarks from David Rudd (Rudd Resources).
-
Global Communications in the Age of AI
November 2026
As part of Ragan Communications Week, IPREX convened a global panel of communications leaders to explore the forces reshaping the PR industry. Artificial intelligence took centre stage, transforming how we created, analysed, and delivered communications, while raising new questions about ethics, accuracy, and impact. It was a candid, practical conversation on how agencies are adapting, where AI added value (and where it fell short), and what it meant for the future of connecting across borders.
-
Real Talk on AI: How Agencies are Actually Using it
August 2025
IPREX leaders from the U.S. and Sweden shared candid, practical insights on how agencies are embedding AI into daily operations. The discussion explored contract considerations, team training, experimentation, localisation, and integrating AI into core business strategy. The takeaway: treat AI as a permanent, evolving part of your communications toolkit.
AI Articles and Thought Leadership.
IPREX’s AI-related blog content explores the opportunities, challenges and practical realities of using AI across communications and agency life. Topics already published include AI implementation, hidden bias in AI, the future of AI in PR, and wider questions about how AI is transforming the industry. Explore blogs and expert perspectives from across the IPREX network on how AI is affecting communications, marketing, creativity, ethics and agency operations.
“Across IPREX, we’re not just talking about AI, we’re helping agencies turn it into a competitive advantage. From real-world use cases and governance templates to experiment-friendly training, our goal is to help every member build smarter, safer and more scalable client work, all while avoiding losing the human judgment that sets great agencies apart.”