About IPREX

The global platform for over 100 communication agency teams and our clients

IPREX has evolved from a PR network into a global platform where clients and partner agencies find resources from around the world to deliver successful responses to communication challenges.

We offer our partners’ clients seamless world-class advice and implementation – and we provide partners with the infrastructure and support they need to win and manage such assignments.

Clients choose IPREX partners for their influence in their own markets and because our management systems make the diversity, innovation and dynamism of owner-managed agencies work to their advantage.

Partners join IPREX for the assurance of high-calibre work for their clients in remote markets, and to develop their agencies in a collegial environment.

Many of us were previously clients and senior executives in multinational PR firms. We understood how communication agencies should add value, so we could see the need for a better model, and with IPREX we have built it:

Organized around clients,
not shareholders

We build teams and recommendations based on what is right for the client – not to hit a holding company’s financial targets. Teams are client teams, not agency teams, usually with a lead agency coordinating

Driven by owners, who work
together by choice

Partners and clients choose from our global mix of expertise, talent and locations that best serves their needs. Even a client only working in one market may have IPREX people from around the world on their team – delivering special skills

Strong in all our markets

Only high-quality agencies can be IPREX partners. Best in class operations, they are a deep and broad pool of talent – and we have figured out how to give clients serious access to it without having to do the leg work

A not-for-profit business
with ultra-low overheads

No hidden costs when agencies work together ensures competitive pricing. IPREX clients do not pay higher fees for global infrastructure they don’t use – or for remote shareholders’ profits. IPREX is funded by dues, not commissions

Fast and flexible operating model

Our platform supports a tightly-networked group of people and agencies used to working together. With lean administration and short communication lines, we are quick off the mark and can scale our work market by market and from local to global

Best practices on a global scale

Best practices emerge from any sector and any geography. In IPREX, the incentive is to share and develop – to find another client who could benefit from a new idea with a proven ROI, or to help a partner meet a management challenge – and we have the systems to make this happen

IPREX NEWS

November 15, 2018

Helsinki, Manifesto PR

Social Media Influencer 2018 Barometer: Instagram is SoMe Influencers’ Most Significant Channel

Current topics in influencing through social media are multichannel and the growing significance of visual content: Instagram is for the first time SoMe influencers’ most popular channel and as many as four out of five SoMe influencers use it also for commercial purposes. These results arise through the in-depth barometer that PR Agency Manifesto has produced for the 10th time now. The survey was performed on the net and 126 SoMe influencers answered it in May–June 2018.

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November 9, 2018

Spokane, IPREX Global Communication Platform

AWARD-WINNING PUBLIC AFFAIRS AGENCY, NEWINGTON COMMUNICATIONS JOINS IPREX GLOBAL COMMUNICATION PLATFORM

Newington Communications, a public affairs and corporate communications agency with five offices in the United Kingdom including London, Birmingham, Chelmsford, Edinburgh and Manchester, is now a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide.

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November 1, 2018

Cincinnati, Vehr Communications

Influencer marketing isn’t so scary

Part-media relations, part-advertising, part-branded content, influencer marketing has proven to be a darling in brands’ marketing strategies. But not every marketer has mature influencer relationships and successful campaigns under their belt. Some marketers may feel like they’re stuck in the mud convincing leadership to “just try one” influencer campaign, or scrambling to allocate resources and justify spend, or are reluctantly admitting that they feel lost in the woods.

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