Food & Beverage Practice Group

Our work in food & beverage ranges from soup to nuts and farm to fork.

Long experience and close connections with influencers keep us abreast of trends and issues as they evolve around the globe in this vast and complex industry.

Whether it’s recipe videos, food safety issues, lifestyle diversity, brand loyalty or the integrity of household names, our partners support each other to shape individual and cooperative campaigns. In today’s world it is paramount to be sensitive and creatively responsive to diversities in culture, diet, affordability, packaging, ethics, sustainability, health trends and regulations, especially across multiple markets.

Though the marketplace is more complicated, promoting awareness, trial, engagement, differentiation and market leadership is still our job. Working through IPREX partners ensures seamless collaboration and performance that scales from local to global, so strategies and creative approaches from around the world can be brought to bear on one market or many.

 

 

Food & Beverage Showcase