All organizations communicate, whether they like it or not, and their reputations are increasingly shaped by forces beyond their immediate control. In societies where “no comment” means “we’re guilty”, we help our clients benefit from engaging with their stakeholders.
Deriving positioning and message development from corporate strategy, we ground our clients’ corporate branding in reality, not spin, to define, execute and evaluate communication defined by its clarity, credibility, coherence and consistency.
In a rapidly-evolving business and societal environment, the internal logic of our approach ensures a robust response to everything from governance issues and digital transformation to the politics of corporate responsibility, and from hot-button topics such as gender equality to the complex internal communication demands of change management.
As a global organization ourselves, we are alert to the challenges and opportunities our clients face in crossing cultural boundaries – we assess rather than assume, and never separate content from context.