We specialize in reputation management, using our expertise in traditional and social media to build clients’ PR strategy.
We adapt company messages to media editorial constraints – making them clearly heard within the news – and we know how to deal – online as in real life – with communities and influencer groups within the political, non-profit and professional spheres.
Gootenberg has an in-depth expertise in issue management, including media training, media or social network crisis management training, and community management. We also build and maintain online reputation including monitoring, brand content and community management – to maintain relationship with stakeholders.
We back our focus on quality and performance through a bonus system that rewards our achievement against key performance indicators.
François founded Gootenberg in 2008 to add logic into PR while keeping the imagination essential to succeed in over-saturated markets. He brings consulting experience with major international PR networks and a knowledge of the IT sector, industry and retail
With a degree in Electronics, Frédérique is an expert in complex issue communication, particularly in B2B, finance and IT. Previously at the NYSE Euronext group, she has long experience in PR networks