News

October 17, 2018

Washington DC, Susan Davis International

SDI Wins Third National Award for WWI Commemoration!

PR News has recognized SDI as the 2018 Platinum PR Winner in the “Anniversary” category for our contributions to the success of the 2017 Centennial Commemoration of America’s Entry into World War I. PR News’ largest and most prestigious awards program, the Platinum PR Award recognizes organizations deemed “industry benchmarks for excellence across all areas of communications.”

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September 21, 2018

Marketing for Change, Alexandria, Virginia

How To Sell A Behavior When The Competition Is Steep

Picture this: It’s a blistering, 101-degree day. The sun bakes your skin and dries your throat, which aches to be quenched by something cold and bubbly. The heat has depleted your energy levels, and you’d give anything for a pick-me-up. The answer to all your prayers? Probably a Coca-Cola (or whatever your favorite carbonated beverage may be). I can’t blame you — they’re chilled, they’re cheap, and chances are there’s one sitting in a fridge near you, waiting to be plucked from its shelf.

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September 10, 2018

Minneapolis, Tunheim

What does your brand believe in?

Nike’s 30th anniversary ‘Just Do It’ campaign featuring Colin Kaepernick has done what every advertising agency hopes for – dominate public conversation. It has broken off the sports page and generated everything from a presidential tweet to sneaker-effigies usually reserved for star players taking their talents elsewhere. The campaign was timed perfectly to coincide with the opening of the NFL regular season, including a paid spot during the first game of the year.

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September 4, 2018

Washington DC, Susan Davis International

Bigger is Bitter

The bigger the better is a worn old chestnut of an expression that has distinct applicability to certain professional sports, say basketball for example, and clear downsides when applied to adverse events. In the latter example one might more readily turn to the admonition bequeathed to us by E.F. Schumaker — “Small Is Beautiful”, or at least preferable to big. This abstract notion comes in better focus when applied to the latest compilation of the latest costs of data breaches, brought to us by the Ponemon Institute.

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August 9, 2018

Spokane, IPREX Global Communication Platform

B2B AGENCY MT-MEDIEN JOINS IPREX GLOBAL COMMUNICATION PLATFORM

MT-Medien Gmbh & Co. KG, a business-to-business focused corporate communications and digital marketing agency located in Hanover, Germany is now a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide.

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August 8, 2018

Dublin, Walsh PR

WalshPR’s The Global Perspective featuring IPREX partner George Platsis, SDI Cyber Risk Practice

Unless you have been living under a rock, you will be aware that earlier this year a growing number of people were not too pleased with Facebook and Alphabet Inc., parent of Google and developers of the mobile operating system, Android. Much of the public frustration began by revelations from an employee of Cambridge Analytica that the company harvested information from 50 million Facebook users. I want to skip over the part about how the data was used, because that’s the fog in this storm and the distraction is entering ‘funny cat video’ territory. Where we should be focusing our thinking is here: that the data was harvested in the first place, in one central repository. That’s the issue.

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August 2, 2018

Manchester, MC2

MC2 named as top 20 global M&A adviser

MC2, one of the UK’s largest independent marketing agencies, has been ranked in the top 20 most active PR advisers on M&A globally in the first half of 2018. Figures from data provider Mergermarket reveal that the Manchester-based consultancy was the only Northern-headquartered business in the top 20 for global M&A over the period, providing strategic communications advice on 19 transactions worth more than $1bn.

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August 1, 2018

Milwaukee, Trefoil Group

Milwaukee-Based Agency Uses Innovations in Technology to Drive Organic Business Growth

Trefoil Group, an integrated marketing communications firm, has launched a demand generation program, providing clients with the ability to leverage technology-driven, automated marketing to drive business growth. This program supplements the agency’s primary competencies—which include marketing strategy development and execution across multiple channels — to drive increased engagement and enhanced business performance.

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July 23, 2018

Minneapolis, Tunheim

Digital Marketing in a Content Surplus: 7 Tips to Avoid Getting Lost in the Shuffle

Digital content is no longer optional for most businesses. This has been true for years. It’s cost-effective, reaches a wide audience, and it can be created quickly. But you already knew that, and so did the other 2.5 billion people who are active on social media.

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July 18, 2018

Nashville, Jarrard Phillips Cate & Hancock, Inc.

Five Lessons Healthcare Communicators can Learn from Anthony Scaramucci

Anthony Scaramucci’s 10-day stint as White House Communications officer seems like a joke – and some good ones are circulating. But it also contains lessons for healthcare communicators. Really.

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July 12, 2018

Alexandria, VA Marketing for Change

How to Harness Identity to Drive Health and Wellness – 5 Ways to Help People Get Healthy

It’s no secret that America is in a health crisis — no matter how you stack up the data. It’s also clear that many wellness efforts cater to the already healthy. But here at Marketing for Change, we believe there’s hope even for marshmallow-test washouts like me. Here are five key lessons from behavioral science to apply to your health and wellness campaigns.

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June 22, 2018

Mount Laurel, AKCG

AKCG – Public Relations Counselors Receives “Best in Show” at 29th Annual PRSA NJ Pyramid Awards

AKCG – Public Relations Counselors (AKCG) earned “Best in Show” honors at the 29th annual Pyramid Awards on June 13.

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June 21, 2018

Nashville, Jarrard Phillips Cate & Hancock, Inc.

Seven Steps Towards Transparency

Healthcare leaders know greater exposure will be the new norm. But even those looking to embrace transparency need somewhere to start.

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June 19, 2018

Toronto, TCGPR

50 Years Young

Canadian Public Relations Society Executive Director Karen Dalton presents Life Member David Eisenstadt, founding partner of TCGPR, with his 50 Year Membership Certificate in recognition of a long and distinguished career in the practice of Public Relations at the CPRS Toronto Ace Awards gala.

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June 11, 2018

Nashville, Jarrard, Phillips, Cate & Hancock

The Future Of Healthcare Tastes Like Broccoli

“We have 13 hospitals in our system. I think my job is to close all of them.” With that, David Feinberg, MD, CEO of Geisinger Health, put an exclamation point on his remarks at The Future of Healthcare conference in Las Vegas earlier this month. “For us, what really matters [for good health] is so much about what’s happening outside the clinics or outside the hospitals. We spend too much time talking about great doctors and hospitals and treatments. Access to healthcare probably has a 20 percent effect on your overall health.” So, what matters more? Your genetic code. Your zip code. Who you are. Where you live.

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June 5, 2018

IPREX Global Communication Platform

IPREX Launches New Website

IPREX, a $380 million network of independent communication agencies with 1,600 staff and 110 offices worldwide, has launched its new website that provides a global communication platform where partner agencies can connect and find resources to develop solutions to communications challenges.

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May 31, 2018

Sydney, Australia, InsideOut PR

How Ten and ABC Turned the Roseanne Tweet Fiasco into a Reputational Win

It took just one tweet for an international ratings victory to be axed within hours of its display. Roseanne Barr reinvented her fame with the return of her show in March – drawing in an audience of 22 million in the US alone (blazing ahead of Will & Grace’s return at 10 million).But in one reckless tweet that has spread throughout the globe, the ABC swiftly axed the show, with Ten replicating the decision here in Australia.

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May 30, 2018

Milwaukee, Trefoil Group

4 Steps to a Compliant GDPR Marketing Program

The European Union’s GDPR went into effect on May 25, 2018 – sending the entire digital marketing world into a frenzy. Marketers everywhere are now asking themselves one pressing question, “Does this apply to me, even if my company is not based in the EU?” In today’s global economy, the answer is undoubtedly “yes” – it affects us all.

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May 24, 2018

Hong Kong, Newell PR

Agencies in Japan and Korea make commitment to leverage practice for own clients

Newell Public Relations, China’s leading independent PR firm, has established a Greater Bay Area practice group to capitalize on the growing opportunities arising from the closer integration of China, Hong Kong and Macau. The practice group, the first of its kind globally, will be headed up by Maggie Chan, Director, China, with a team of five located at offices in Hong Kong, Beijing and Shanghai.

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April 12, 2018

Cinncinati – Vehr

Global communications leaders share common ground in Dublin

It’s a wrap. The IPREX EMEA Fall meeting is over, and communications leaders from throughout Europe, and including a few of us from the U.S. and China.

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April 5, 2018

Minneapolis – Tunheim

Boost your corporate reputation: here’s how

Whether you operate a large corporation or a single-location store, there’s nothing more impor-tant to your organization’s success than managing your business reputation.

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