IPREX has announced the appointment of two members to its Global Board and the onboarding of its newest partner in Canada, Global Public Affairs. Anu Gupta, Directeur at APRW (Singapore) will assume the role Asia Pacific President while Lindsey DeWitte, President of...
This article delves into the emerging concept of 'DEIB'—Diversity, Equity, Inclusion, and Belonging. These principles serve as crucial catalysts for fostering creativity and enhancing performance within agencies. PR professionals should actively create space within...
The Forecast Healthcare 2024, crafted by LLYC, asserts the healthcare sector's shift towards greener and more sustainable health. This blog from LLYC delves into the highlighted trends derived from the Forecast Healthcare 2024 report....
By friday night, we're all looking for something to help us turn off our brain. If you can make an article that is so well designed that it engages people on friday night, chances are you've made something that's damn good. In this article, Meisha Thigpen (Creative...
This article explores Japanese trends in the collaboration between companies and PR agencies, offering valuable insights for anyone involved in public relations, irrespective of whether they work in-house or for an agency....
In this podcast, Nick Vehr speaks with APRW Director Ana Gupta about how Asia is more cautious than the United States when it comes to adopting AI in professional applications. https://open.spotify.com/episode/4GMYr8j9YjvYHsC9P1rxN9 Image: Nick Vehr CEO Vehr
IPREX recently released the "State of Global Communications and Marketing 2023" report, based on a global survey conducted among public relations and PR professionals from 431 companies across 28 countries. This underscores that, despite notable regional variations,...
Artificial Intelligence (AI) has become a significant aspect of our lives. PR expert Andrew Bruce Smit, featured in an enlightening PRII event, explores the implications and effects of AI in the field of PR. Our IPREX partner, PR consultant Judith from De Bruijn PR in...
In this podcast, Nick Vehr speaks with Dextera Comunicación Director Horacio Loyo Gris about use of AI in our daily routines and how consumer brands must maintain trust in their human teams. https://open.spotify.com/episode/7go4DK2mvqwGpO6GL8jHEC
In the News: Asoviva: “Asia has the highest degree of difficulty in public relations and PR,” revealed in a global survey of 28 countries Asia possesses one of the most demanding communication environments globally. Despite facing daily challenges, difficulties, and...
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