A genuine apology should express true remorse, acknowledge harm, and propose solutions. It's crucial for legal and communications teams to collaborate to balance liability concerns with reputation management. Effective apologies should be timely, brief, and free of...
The State of Global Communications & Marketing Report 2023 (SGCMR 2023) conducted by Iprex, highlights that global organizations are making positive progress in the fight for diversity, equity, inclusion and belonging (DEIB). For example, 90% of the companies...
In this blog you'll find a guidance by Mariela Azcuy on your journey toward thought leadership. https://carvecomms.com/blog/thought-leadership?utm_source=Newsletter&utm_medium=email&utm_campaign=April_Newsletter
Equal treatment of women and minorities in Denmark is not as strong as it might seem. In the global ranking of gender equality, Denmark holds an unimpressive 23rd place, while all other Nordic countries are in the top 5. Additionally, 84% of ethnic minority Danes...
Lift has just announced its integration into IPREX, one of the largest global networks of independent communications and PR agencies in the world, with a presence in more than 100 markets. Joining the organization, which brings together more than a thousand...
It's natural for organizations to want good publicity and strong stakeholder relationships, but crises are inevitable. Some companies focus solely on positive PR and delay creating a crisis communication plan. However, proactive public relations and crisis...
Fred Cook is the Director of the USC Annenberg Center for Public Relations and Chair Emeritus at Golin, where he served as CEO and worked with industry scions including Herb Kelleher, Jeff Bezos and Steve Jobs and managed clients including Nintendo, Toyota, and...
Keisuke Maeda's riveting finale to IPREX's global survey of PR and communications marketing professionals unveils the unique challenges and technological transformations shaping public relations today. As detailed by Andrei Mylroie of DH and Julie Exner of Fahlgren...
Sam Kerr was living the pinnacle of her career as Australia’s golden girl, but an expert has revealed what will happen now to the star’s multimillion-dollar image. Nicole Reany of InsideOut PR contributes her opinion....
South Africa, formerly celebrated for its peaceful transition to democracy, is now grappling with a challenging period that has prompted many to reconsider its international standing and explore measures to safeguard its reputation, especially in the business sector....
To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or...
We know social media is a marketing channel that will never stop changing, and some might say that...
May 2022 I once beamed with pride about our marketing agency’s miniscule turnover rate. Then came...
FRANK BUSCEMI CEO & Chief Creative Officer Marx Buscemi Eisbrenner Group Several years ago, we...
Columbus, OH – [JUNE 21, 2022] IPREX, a $508 million network of public relations agencies with...