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Podcasts as a promotional tool for your agency

Podcasts as a promotional tool for your agency

Written by Guest, Jim Walsh, Executive Director, Walsh:PR  The first podcast I became addicted to was WTF with American stand-up comedian Marc Maron. What attracted me to WTF was that there was a theme running though the different episodes. Most of Marc Maron’s guests...

Best Practices for a Modern Communication Strategy

Best Practices for a Modern Communication Strategy

By Alexandra Mayhew A powerful communication strategy does more than outline tactics—it serves as the guiding framework that drives meaningful connections and measurable outcomes. Too often, communications strategies become lengthy checklists, losing sight of their...

Africa’s PR Playbook

Africa’s PR Playbook

In a recent Meet IPREX Partners session, our EMEA and African partners came together to explore “Understanding Africa’s Communications Landscape,”  moderated by Vikram Kharvi (Bloomingdale, India). Download Vikram's Nine African Insights here. Featuring Eloïne Barry...

PR Trends: How Agencies Are Adapting to Market Uncertainty

PR Trends: How Agencies Are Adapting to Market Uncertainty

Written by Alexandra Mayhew   Here’s a look at the key public relations (PR) trends shaping the industry—and why being part of a global network gives agencies an edge. The PR Industry Is Changing—Here’s What You Need to Know   The PR world is shifting....

More Than Just Language: The Real Challenges of Global Communication

More Than Just Language: The Real Challenges of Global Communication

By Alexandra Mayhew (written with the assistance of AI) Alexandra teaches a Master of Strategic Global Corporate Communication at the University of Colorado.   Expanding into global markets isn’t just about translating a message—it’s about making it matter....

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