Albert Einstein once said, “Weak people revenge, strong people forgive, and intelligent people ignore.” However, in the realm of customer relations, dismissing their concerns ranks among the least intelligent courses of action. Particularly when substantial monetary debts are involved. From ignorance to unresponsiveness, Isabella Paparo (PR and Influencer Coordinator at InsideOut PR) highlights three situations where crises were handled poorly.
The IPREX report The State of Global Communications and Marketing reveals communication professionals worldwide face the same challenges in their daily work.
Public relations (PR) goes beyond simply promoting a brand; it is key to building credibility,...
Nick Vehr (US) sits down with Horacio Loyo Gris, Director of Dextera Comunicación (Mexico), to explore the growing role of artificial intelligence (AI) in our everyday lives. Together, they dive into how AI is reshaping consumer experiences and discuss the critical importance for brands to preserve trust by keeping their human teams at the heart of their operations.
Ragan Communications shares an inspiring interview with CEO Heidi Otway from Salter Mitchell PR.
Effective internal communication is fundamental to building a strong ESG strategy that resonates across the organization.