IPREX NEWS

17/02/2019

New Zealand, Pead PR

Pead PR welcomes on board Fiona Hanlon and Aimée Higgins

New Zealand’s leading public relations and digital agency has made two key appointments to its Lifestyle account management team, bringing on Fiona Hanlon and Aimée Higgins into Account Director roles. The appointments add decades of experience across multiple industries, equipping the agency for the continued delivery of top-class service to a diverse client portfolio.

A creative communication specialist with 18 years’ experience, Hanlon joins Pead PR as Senior Account Director in the Lifestyle division. An ideal fit for the agency, her credentials cover the consumer products, food and beverage and other industries.

Beyond her specialisation as public relations senior account director, Hanlon has also worked across advertising and design, offering an unusual breadth of talent which will be put to good use within Pead PR.

Meanwhile, Higgins joins as an Account Director, also on the Lifestyle team. Having worked in Scotland and New Zealand, Higgins brings agency and in-house experience across big brand clients including Unilever Beauty, ANZ and adidas as well as other UK brands like Dobbies Garden Centres. The bulk of her experience is consumer focused, with some corporate PR and issues management. Higgins also has considerable experience working on events, including MTV EMA 2014, the 2014 Commonwealth Games and the NZ British & Irish Lions Tour 2017.

In welcoming Hanlon and Higgins on board, agency managing director, Sarah Munnik says talent is the foundation for Pead’s success. “We’re excited to welcome Fiona and Aimée to the team. Both are seasoned professionals with enviable track records in industries where we’re already strongly positioned. The addition of their abilities to the team strengthens our credentials and ability to deliver positive outcomes in key accounts.”

As an experienced brand builder, Higgins says she doesn’t shy away from getting stuck into the various tasks required of a successful account director. “In this industry you have to have the right attitude – you might be a in a pitch or doing strategic planning one minute, but you never know when you’ll need to pull on a team T-shirt and get involved,” she says.

It’s this approach her career and team work which has gained her respect among clients and colleagues. “Working in a team alongside dedicated and passionate people is important to me and a key reason why I joined Pead PR. I’ve always trusted my gut and I had a really good feeling that my skills and experience would be valued at Pead PR.”

Working on accounts including PUMA, Città Design, Uber Eats and Best Foods Mayonnaise, Higgins says Pead’s client portfolio is attractive and she is looking forward to delivering integrated campaigns for her clients in the coming weeks.

A passionate foodie, Hanlon has led consumer public relations and communication programmes for some of New Zealand’s most loved FMCG food brands, including Ingham’s, Meadow Mushrooms and Griffins, Hanlon has a history of building strong trusting relationships and a reputation for innovation.

With Pead PR’s focus on the key sectors of beauty and wellness, food and drink, fashion and lifestyle, technology, corporate, and digital and content, Hanlon’s skills and experience are an ideal fit for the agency.

“I’m thrilled to join the country’s top agency,” says Hanlon. She says her strengths include managing key client relationships, providing strategic direction, developing engaging content, and working with media across all channels.

Detail oriented, her modus operandi combines a high level of emotional quotient with effective communication, genuine warmth and a pragmatic, highly organised approach. “Together with the team at Pead PR, I look forward to making a positive impact for our clients,” Hanlon concludes.