May 24, 2018Hong Kong, Newell PR
Agencies in Japan and Korea make commitment to leverage practice for own clients
Newell Public Relations, China’s leading independent PR firm, has established a Greater Bay Area practice group to capitalize on the growing opportunities arising from the closer integration of China, Hong Kong and Macau. The practice group, the first of its kind globally, will be headed up by Maggie Chan, Director, China, with a team of five located at offices in Hong Kong, Beijing and Shanghai.
Founded in Hong Kong in 1993, Newell PR provides a full complement of public relations, digital and marketing services in Hong Kong and China. Having opened offices in Beijing and Shanghai in 1999 and 2001 respectively, Newell PR’s depth of experience and market know how is unrivalled.
The Guangdong-Hong Kong-Macau Greater Bay Area plan, expected to be approved by China’s State Council later this month, spans 56,000 square kilometres, 66 million people and links Hong Kong, Macau, Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Dongguan, Huizhou, Jiangmen and Zhaoqing into an integrated economic and business hub.
“Newell’s Greater Bay Area practice provides a superb opportunity for clients seeking to establish a foothold in southern China. The team will comprise experienced staff from Beijing, Hong Kong and Shanghai who will provide service matrix covering public relations, media outreach, B2B, events, and more,” said David Croasdale, Managing Director, Newell PR.
Newell PR is working with and acting as a business enabler for partner agencies internationally seeking to access the Greater Bay Area for their clients. For example, long-standing partner agencies in Japan and Korea have made a firm commitment to leverage Newell PR’s Greater Bay Area practice for their own clients.
Technology, manufacturing, finance, professional services, travel, and other sectors all stand to gain from China’s Greater Bay Area. Thanks to the heavy investment in road, rail, sea and air infrastructure, and the formation of free trade zones, and various economic incentives, the GBA forms a modern metropolitan trading hub.
Maggie Chan, who was responsible for setting up Newell PR’s mainland China operations, said: “Significant opportunities exist for businesses in the Greater Bay Area. For example, the financial free trade zone of Qianhai in the southern province of Guangdong or China’s Silicon Valley in Shenzhen, or entertainment and MICE related activities in Macau and Zhuhai. We are already seeing a marked increase in interest in clients and partner agencies asking for information about this new cohesive and integrated market.”
An economic partnership agreement between Hong Kong and the mainland lets Hong Kong-funded institutions set up joint venture firms with a stake of up to 51 percent in Shanghai, Guangdong and Shenzhen.
Travel times within the CBA will be further enhanced with the Hong Kong-Zhuhai-Macau 55km road bridge and high speed rail connection between Hong Kong and Shenzhen set to commence operation later this year. Both will play a central role in the economic development of southern China.
This article was first featured on ASIATODAY.com.