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Amelia Reports From London

Amelia Haysom attended the annual IPREX Global Leadership Conference, this year in London.

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Navigating A Crisis When It Doesn’t Just “Go Away”

By Lorna Bush, Fineman PR
“Make it go away….

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Who is representing your message? The power of the right spokesperson

By Emily Kiloh, Peak Communicators
Having the right spokesperson can really make or break your story, your cause, and in some cases, your company.

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Content Marketing: Audit Your Assets

By Danielle Gerhart, Senior Content Manger, PR, Eric Mower and Associates
The Content Marketing Institute just released its fifth annual B2B Content Marketing Benchmarks, Budgets and Trends — Nort

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This Valentine’s Day, Let’s Take a Break (From Pitching)

By Taylor Johnson, HB Agency
Dear Journalist,
February 14th has been a tradition to celebrate Valentine’s Day for as long as we can remember.

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Our Energy POV

By Renzi Stone, Saxum
“I know I’m not supposed to say this, since I live in Oklahoma, but I’m really enjoying the low gas prices and hope they stick around for a while.

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Is Your LinkedIn Profile Cringe-Worthy?

By Danielle Gerhart, Eric Mower + Associates
There’s no denying that LinkedIn is a great way for professionals to stay connected with prospects, current customers, business partners and colleagues.

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The Most Important Question

By Mike Swenson, Crossroads
What really matters? That is the essence of the biggest filter any of us use each day to make decisions on issues both trivial and important.

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The Evolution of the PR Executive

By Tara Mulvany, Walsh Public Relations
I recently asked myself if a qualification in public relations was still a pre-requisite to working in the industry.

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Don’t Ask Unless You’re in Love: How to Get Out of the Proposal Business

By Nicolas Boillot, HB Agency
Writing, sending, and presenting proposals takes a lot of work. Too many people confuse this frenzied activity with winning business. In fact, only lovers should propose.

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