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Generation Y Not Take a Chance on the Market Changing a Nation

By Liz Glazier, Fineman PR
As a 24-year-old Milliennial, I’ve heard my generation defined in less than exemplary descriptions.

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Communications as a Negative Force

By Ken Makovsky, Makovsky
As positive a force as communications is, every strategist knows — because history has provided ample evidence — that communications can also be employed as a negative f

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Social Media Command Centers, Revisited

By Kim Knott, Barkley
We recently came across a post by Jeremiah Owyang (Breakdown of a Dedicated Social Media Engagement or Command Centre) and, considering we’ve been dipping our toes into the

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PR University Panel: Six Steps for Writing Like a Journalist in PR

By Tom Gable, Gable PR
The PR University program on August 30 featured Jon Greer, training director of PRU, moderator; Jonathan Kranz, author of “Writing Copy for Dummies”; Don Bates, APR, PRS

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Mobile Technology Shifts Marketing Strategies

By Jonni Hegenderfer, JSH&A
Mobile technology is causing a seismic shift in how companies market to their customers and stakeholders.

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Facebook Announces New Advertising Features

By Bobby Ritzi, Fahlgren Mortine
Facebook announced last month that it would begin testing a program for brands to target users who haven’t liked the brand’s page yet, within the user’s news

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PR, Ethics and The Law

By Tara Mulvany, Walsh PR
Earlier this month, John McManus in the Irish Times wrote an article called ‘Taking legal advice on what is just wrong is a sticky issue’ (Irish Times, 2nd April 2012).

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Social Video Boom

By Miguel Cano, JSH&A
Move over YouTube, you’ve got company.

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Social Media: Risk Management

By Ken Makovsky, Makovsky
The Social Media Era has brought with it new risks for employers, in terms of privacy, confidentiality and employee loyalty.

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