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This Valentine’s Day, Let’s Take a Break (From Pitching)

By Taylor Johnson, HB Agency

Dear Journalist,

February 14th has been a tradition to celebrate Valentine’s Day for as long as we can remember. Although the world has seen hundreds of years and countless technological evolutions since the first valentine was sent via snail mail, there are a few special Valentine’s Day memories that we all have in common.

Whether it was a handmade card you sent to your secret crush as a preteen, cheap candy your mother or father bought for you to pass out to the kids in school, or the overpriced roses and assorted chocolates in a heart-shaped box you gave to your sweetheart, Valentine’s Day has always been a way to show appreciation we have for one another – whatever the gift may be.

Rather than overflowing journalists’ inboxes and voicemails this Valentine’s Day, the HB PR team has put a new meaning to the holiday and proclaimed it #NoPitchDay.

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That’s right – this Valentine’s Day we hope you can feel the love as we switch our gears into other PR priorities. Here’s a taste of the kinds of things we do when we’re not pitching reporters:

  1. C’mon, we aren’t just pitch machines – we also focus on PR strategic planning. Press releases you read today may have been in the works for months. Like any strategic business consultants, we are always living in the moment while thinking ahead.
  2. While we may always have our next pitch in the back of our minds (it’s a habit) we’re also supporting our clients’ events attendance. This means we’re uncovering the latest hot conference that could positively impact their business, and in preparation may even help formulate interesting speaking topics for them.
  3. How do you think we determine if our PR programs are effective? Well…that’s where PR measurement and analytics reporting comes into play. We are always evaluating the effectiveness of our work and making course corrections to maximize our client investment.
  4. Content creation is a critical part of modern PR. Byline writing and uncovering thought leadership opportunities are responsibilities we must master on a daily basis.
  5. Every day we conduct market research in B2B technology, high tech, energy and sustainability, and medical technology. This keeps us abreast of the latest trends and makes us better PR practitioners.

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Valentine’s Bonus: As an added thank you we wanted to share some secrets about PR you might not know.

We don’t like liars or cheaters.

We won’t lie to you just to get a story. Good PR people have integrity and it means everything to us.

OK, we admit it. We’re not perfect.

Have you been wronged by a PR person in the past? Probably. Will it happen again? We hope not, but no one is perfect.

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CORRECTION: This guy thinks we are perfect.

We impact each other’s personal brands.

PR people talk about journalists. Journalists talk about PR people. Sometimes this happens in a public forum. (That’s what Twitter was invented for, right?!) Our personal brands are at stake and we want to do our best to keep those intact.

PR people enjoy working with journalists.

One of the reasons we work in PR is because we love working with you. We spend much of our time interacting with journalists, so we better. Journalists are truth seekers and while sometimes we may give our slant on a story, we’re hoping you’ll put together all the facts and share something compelling and accurate with the world. Of course, we’ll be crossing our fingers you’ll include our clients and say nice things. Is that too much to ask for?!

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We hope you enjoy a break from our pitching this Valentine’s Day. Remember, absence makes the heart grow fonder, and don’t worry…we’ll be back Monday!