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33% OF ASSOCIATIONS IN BRUSSELS STILL DON'T USE SOCIAL MEDIA

February 9, 2018

Brussels-based IPREX partner Cambre Associates has come up with a fascinating piece of research.  Having tracked almost 600 associations in the Belgian capital since 2015, it has discovered that as many as one-third of them are not using social media.

According to Cambre’s findings, although Twitter dominates social media space, its popularity has grown by only 2% in the past year.  YouTube and LinkedIn have experienced a more pronounced growth in the past 12 months - 6% and 5% respectively - with YouTube proving the more successful. It features 2,000 more new clips than in the previous year, and has almost doubled the number of views to its site.

This raises the question as to whether it’s time for something new to burst what Cambre calls the Brussels Bubble. While Instagram crept from 0% to 2% in 2017, Pinterest is hardly used. Will either of these will prove to be the next best thing – or will associations will be exploring new ways to convey their messages?  Cambre will be keeping a close watch on the situation.

Read more on www.cambreassociates.com