IPREX has expanded into North Africa by electing Ozé, an agency based in Casablanca, Morocco, as a partner.
Founded originally as an event management company in 2004 by General Manager Mehdi Bennis, Ozé has evolved into a full-service agency operating across a range of industry sectors and basing its client service operations on a robust strategic approach.
Agency clients in 2015 include British American Tobacco (Rothmans, Lucky Strike), Deloitte, Eurafric, HP, IBM, McDonald’s, Novartis, Novatis Group (Dalaa baby products), RMA Watanya and Winxo.
Mehdi and his colleague, Planning Director Houda Bentahar, attended the recent EMEA meeting in Amsterdam, and as EMEA President Mayte González-Gil said "We were very impressed by their input - they demonstrated great expertise with communication tools and program management, and we’re looking forward to working with them.”
Pictured: Mr Mehdi Bennis, Ms Houda Bentahar