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WHYTE WINS AT EUROPEAN EXCELLENCE AWARDS

January 17, 2014

IPREX Brussels partner Whyte Corporate Affairs has won the European Excellence Award, hosted by Communication Director magazine, for best sustainability report. The report paved the way for sustainability communication at IKEA Belgium - a company with eco in its DNA but finding it difficult to communicate it effectively.

Getting co-workers excited was the agency's first challenge, leading to the publication of the company's very first Sustainability Report. An innovative and open approach resulted in high quality media coverage and stakeholder dialogue, and positioned IKEA as a leader in sustainability in Belgium. 

Pictures: Emmanuel Goedseels (left) and Emmelien Werbrouck of Whyte; the cover of the winning report, made from IKEA boxes...