Specialist UK consumer agency Mason Williams has joined IPREX. Established in 1986, Mason Williams operates out of London and Manchester and has built a reputation for its results-oriented creative consumer brand work in toys, hair care, luxury, automotive, wine & beer and sport, with particular expertise in hotels and hospitality.
Over the last 10 years the agency has expanded its international work, with companies seeking to market golf resorts, property and hotels in mainland Europe to the UK. Clients include The Dukan Diet, NH Hesperia Resorts, Two Sisters Food Group, Radisson Edwardian Hotels, Schwarzkopf, Henkel, Marriott County Hall, Accor Hotels and the Tesco "Mum of the Year" awards.
The agency has built a strong digital practice, covering the subject from virtual reality to media evaluation, and also works in crisis preparedness and control, including specialist training to senior executives in handling their business reputations. (Pictured: agency owners John Williams & Rita Rowe)
Alex Jafarzadeh (Fulford, Singapore) takes over from Dalton Chung (Etched, Sydney) as IPREX Asia Pacific Director today. He has managed some of Singapore's best-known brand and has in-depth PR experience working on both corporate and consumer lifestyle accounts for clients such as Qantas, Servcorp and the World Gourmet Summit.
His commitment to quality has ensured long-standing working relationships with clients, as well as mentorship of junior staff. Originally from the UK, Alex has spent the last 15 years in the Asia-Pacific region.
Many thanks to Dalton for his time in the role - he has done a really professional job in transitional times, and continues to lead IPREX social media profile work.