Full-service Brazilian agency Casa da Notícia Comunicação, based in São Paulo, has joined IPREX, the global network of communication agencies. They join existing IPREX partner Item Comunicação, also based in São Paulo.
Founded in 1987, Casa da Notícia has additional offices in São Vicente and Mogi das Cruzes and has gained long experience of working with international companies in a range of industry sectors, particularly construction, automotive, entertainment, industry and services - in health, finance and consultancy.
In addition to media relations, the agency works in relationship management, events, media training, crisis communication and content and social media management.
The company's clients include Saint-Gobain, Banco Fidis (Chrysler-Fiat division), Unimed, Bloomberg, Volkswagen Foundation, Dayco and DLA Entertainment. Many clients have been with the agency for several years, and one for over 20 years.
(Pictured: agency Director of Client Service, Vanessa Xavier)
Traditional public relations is dead; businesses need a new PR model that integrates the right messages with the right media in the right channels, essentially becoming media companies for their prospects and customers. To meet this challenge, HB Agency has acquired Fresh Ground, a public relations and social media agency. This accelerates HB's shift to a PR model that delivers on the promises of both inbound and outbound communications. Learn more about the acquisition and hear what Nicolas, Kevin and other HBers have to say about the news.
Our partner in Singapore, Marina Mathews, is our new Asia Pacific President, taking over from Peter Wilkinson in Sydney.
Marina is Managing Director of Fulford Public Relations, which was established in 1997 and has built a strong reputation in two main fields: corporate communication, and consumer work in sports and lifestyle brands.
Marina began her careeer with internationally-renowned recruitment agency, Michael Page, and has subsequently gained considerable experience in the communication industry, both in agencies and in-house positions. She has worked on a number of award-winning international campaigns.
IPREX agencies took all the honors in the "Midsize Agency of the Year (under $20m)" category of the Bulldog Stars of PR Awards for Outstanding Achievement this year, with gold for Fahlgren Mortine, silver for Makovsky and bronze for Eric Mower + Associates - a great achievement.
In addition IPREX partners took the top two places in the "Consumer Agency of the Year" category: gold for JSH&A and silver for French/West/Vaughan.
And to complete an excellent showing, Ken Makovsky won silver in "PR Blogger of the Year" and bronze in the "Agency Professional of the Year" category.
Bulldog Reporter publishes the Daily ‘Dog online trade journal, and describes itself as the PR/communication industry’s largest circulation publication and premier provider of professional development events and materials.