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AMSTERDAM-BASED CREATIVE VENUE PR JOINS

April 26, 2013

Our newest partner is Amsterdam-based communication firm Creative Venue PR, who work in financial PR, investor relations, reputation management, crisis communication, digital, marketing support and reporting (eg annual reports, white papers, sustainability reports and leadership opinions).

Founded in 1999, Creative Venue has gained experience in a broad range of industries, with special expertise in financial, services, retail and logistics.Clients include Amsterdam Commodities, Delta Lloyd Group, G4S, NPM Capital and JCDecaux.

"The agencies within IPREX all have a signature that appeals to our clients", said Managing Partner Frank Witte (pictured). "They are independent with strong local roots, professionally organized and with a no-nonsense attitude in thinking and doing. Our clients will undoubtedly benefit from the international expertise and geographic coverage that we can offer now. In turn, we look forward to providing solutions to foreign clients in the Dutch market."

And we look forward to working with him and his team,which includes our friend Marianne de Bruijn, who was an IPREX committee member when she worked at ACA Comunicatie.

 

 

ANNUAL REPORT AWARD FOR FUTURA

April 12, 2013

 Futura PR (our partner in Ljubljana) teamed up with distinguished Slovenian artist Zora Stančič to win a Gold Award at the 22nd Slovene Advertising Festival for the 2011 Annual Report of Slovene mobile operator Si.mobil.

Si.mobil wanted to upgrade its profile and corporate brand and position itself as a serious business operating an advanced and socially responsible enterprise. Distinguished Slovenian artist Zora Stančič created print artwork titled "Dekle s telefonom" (Girl with a Phone). The central element of the print, produced in a limited quantity of 300, is a QR code, which serves as the entry point into the annual report online.

Si.mobil additionally wanted to place more emphasis on communicating the annual report to its staff, as each employee contributed to Si.mobil's business results. Photos of all the company's employees were included in the QR code used to communicate the annual report and eight boards with the QR code were placed on each floor of Si.mobil's headquarters and separate call center.

An identical QR code with employees was also the cover of the issue of the internal magazine that covered the annual report.

The project also won a Grand Prix Award (best graphic image) from FEIEA, the federation of internal communications associations across Europe. Congratulations to Matjaž and the team.

 

LAVOIE GROUP WINS SILVER

April 12, 2013

 

Our partner in Cambridge, MA, LaVoie Group has just won a Silver Award in the 26th Annual Mercury Excellence Awards competition, given by MerComm, Inc.

The campaign was for Radius Health, Inc. in the Corporate/Commercial Brand Image Makeover category. Radius Health, a Cambridge-based biopharmaceutical company focused on developing new therapeutics for the treatment of osteoporosis and other women's health conditions.

"We are proud to be recognized for our work with Radius Health," said LaVoie Group President and CEO Donna L. LaVoie. "Using our branded process, LG ImmersionTM, our team took a deep dive into the Radius story through management interviews and research to establish a corporate and product positioning, which is reflected in the new brand and key messages to business stakeholders."

 From there, LaVoie Group established branding elements including the corporate logo, color palettes, corporate signage, website redesign, roadshow presentation, letterhead and business cards. LaVoie Group recently started a similar engagement with Nuron Biotech, a Pennsylvania-based specialty biologics and vaccines company.

Congratulations to Donna (pictured) and the team.

 

OUR NEW PARTNER IN NEW YORK

April 3, 2013

Welcome to Susan Magrino Agency (SMA), the New York based lifestyle public relations, brand development and events company, who have joined us.

Founded in 1992, SMA has built a reputation for its work in consumer goods, travel & hospitality and food, wine & spirits. Taking a strategic view of brand building, the agency sees itself as its clients' partner, and its approach has led to some highly successful long-term relationships. Martha Stewart, for example, has been a client since the agency opened.

Clients include Baccarat, Farrow & Ball, L'Objet, The Plaza Hotel, Fontainebleau Miami Beach, Rocco Forte Hotels, Le Meridien Hotels, Lavazza, Glenfiddich, Stolichnaya Vodka, Hendrick's Gin and Moet Hennessy Estates & Wines.

SMA joins several IPREX partners with New York City operations: Makovksy is the legacy partner in New York specializing in health, finance, technology, energy and digital branding. French/West/Vaughan, based in North Carolina, also has a strong New York presence representing numerous consumer brands.

Pictured: Susan Magrino