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33% OF ASSOCIATIONS IN BRUSSELS STILL DON'T USE SOCIAL MEDIA

February 9, 2018

Brussels-based IPREX partner Cambre Associates has come up with a fascinating piece of research.  Having tracked almost 600 associations in the Belgian capital since 2015, it has discovered that as many as one-third of them are not using social media.

According to Cambre’s findings, although Twitter dominates social media space, its popularity has grown by only 2% in the past year.  YouTube and LinkedIn have experienced a more pronounced growth in the past 12 months - 6% and 5% respectively - with YouTube proving the more successful. It features 2,000 more new clips than in the previous year, and has almost doubled the number of views to its site.

This raises the question as to whether it’s time for something new to burst what Cambre calls the Brussels Bubble. While Instagram crept from 0% to 2% in 2017, Pinterest is hardly used. Will either of these will prove to be the next best thing – or will associations will be exploring new ways to convey their messages?  Cambre will be keeping a close watch on the situation.

Read more on www.cambreassociates.com

 

NEW IPREX FINANCIAL & CORPORATE PARTNER IN THE UK

January 22, 2018

Yellow Jersey, the financial, corporate, brand and crisis communications agency, with offices in London, Leeds and Zurich, has become a partner in IPREX.

Founded in 2009 in London, Yellow Jersey has grown into a multi-disciplinary agency delivering a wide range of investor and capital markets services to support IPO, M&A and financial calendar programs. In 2017, the agency advised on nine IPOs and over 115 since inception.

Although sector-agnostic, the agency primarily works across seven sectors: TMT, Financial Services, Retail, Mining, Energy and Healthcare. Clients include: Stanley Gibbons plc, Mytrah Energy plc, Angling Direct plc, Ethernity Networks plc, IronRidge Resources plc, Amur Minerals Corporation, BI Fine Wine & Spirits and The Council of British Chambers of Commerce in Europe.

Pictured: CEO Dominic Barretto, and Head of Financial PR & IR, Charles Goodwin

 

OLMSTEAD WILLIAMS JOINS IPREX IN LOS ANGELES

November 7, 2017

Los Angeles based Olmstead Williams Communications has become a partner in IPREX

Founded in 2008 by Tracy Olmstead Williams, the award-winning public relations and social media agency serves clients nationally, working with technology and professional services companies to meet their sales and marketing objectives, raise their brand profile, and capture mind and market share.

The agency boasts a growing team of professional communicators and social media experts to support their clients – the engineers, scientists, and financial and business executives who are creating great companies.

Clients include leading innovators, from healthcare and software companies to advanced technology and patent portfolios, for example: Ernst & Young, TaskUs, USC Marshall School of Business, Milk and Eggs, Cloudbreak Health, HomeAdvisor, Inc., OT Morpho, Marlborough School, Sigue Corporation and WashOS. 

Pictured: CEO and Founder Tracy Olmstead Williams and Managing Assocaite Trish McCall

 

STRATEGIC MARKETING AGENCY MC2 JOINS IPREX PLATFORM

October 23, 2017

Manchester-based MC2 has become a partner in IPREX and joined the platform. Founded in 1999 by CEO Mike Perls, MC2 has a team of 40 professionals, consisting of marketing strategists, data analysts, digital marketing consultants, media relations specialists, graphic designers, software engineers, video producers, VR/AR developers and even a drone pilot.

The agency has a clear focus on placemaking (city marketing) – building the positioning and investment case globally for cities and regions as well as high-growth, private equity backed businesses, often in the technology sector.

Clients include: ANS Group, Assetz Capital, Avecto, Belfast City Council, Cabinet Office (UK HM Government) Deloitte, Equistone, Leeds City Council, NCC Group, Northedge Private Equity and Rentalcars.com Direct.

MC2 joins Mason Williams (Consumer) and The Communications Business (B2B) in the IPREX UK group.

Pictured Mike Perls and Claire Tennant

 

PHOENIX METRO-BASED STRATEGIC COMMUNICATIONS AGENCY 10 TO 1 PUBLIC RELATIONS JOINS IPREX

October 4, 2017

Phoenix Metro-based 10 to 1 Public Relations has joined the IPREX  communication platform.

10 to 1 was founded by President Josh Weiss, following a career in politics and senior in-house communication and crisis management positions, with particular focus on brand building and reputation management through systematic media outreach and community engagement.

The agency operates across a broad spectrum of industries, particularly in healthcare, technology, transportation and direct sales companies.

Clients include: Rapid Recovery from Mainstreet Health, Plexus Worldwide, FirstBank, Advanced Genomic Solutions, Tomcar, Envoy America, AZ Partsmaster and The CORE Institute.

Pictured: Josh Weiss and Sierra Oshrin