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LDWWgroup IS NORTH AMERICAN BOUTIQUE AGENCY OF THE YEAR

May 8, 2017

Congratulations to Ken Luce and his team at LDWWgroup, who won the North American Boutique Agency of the Year title at last week's SABRE Awards in New York, run by the Holmes Report. As the citation said:

Helping Carnival Cruises introduce the first US cruise to Cuba in four decades; coordinating a nationally televised discussion on the issues of sexual assault and campus violence; helping a client manage a crisis situation in Yemen; supporting a national campaign encouraging people to talk openly and honestly about mental health; producing more than 100 pieces of content to promote an athletic scholarship. That would have been a bumper year for many large agencies—for a four-year-old firm with a team of 15, it was remarkable…

Perhaps it’s the ability to deliver creative consumer campaigns and strategic corporate and crisis counsel, as well as content creation capabilities.

Or perhaps it’s because founder Ken Luce has decades of experience in senior roles with Weber Shandwick and Hill+Knowlton, and has assembled a senior team—Chris Cradduck, Mike Flanagan, Ken Maxwell, Jody Venturoni—with impressive credentials.

Picture: Ken Luce

 

IPREX AGENCIES REACH SABRE AWARDS FINALS

April 25, 2017

Congratulations to IPREX partners who have reached the finals of the 2017 Holmes Report SABRE Awards for North America:

LDWWgroup: (Boutique agency of the year)

French/West/Vaughan: (Consumer agency of the year)

Fahlgren Mortine: (Corporate/B2B agency of the year AND Best midsize agency to work for)

Saxum: (Public Affairs agency of the year)

 

Results announced on 2 May. Stay tuned.

 

IPREX GLOBAL PRESIDENT SPEECH AT EUROPEAN COMMUNICATIONS CONVENTION

March 22, 2017

Michael Schröder, IPREX Global President, has been speaking on the opening day of the European Communications Conference in Munich.  In a wide-ranging review of recent political developments, he accuses politicians and professional communicators of failing to understand or prepare for “the other” (“in Germany it seems that nobody even had Mr Trump’s telephone number”).

He also maintains that we have not sufficiently appreciated the impact of the echo-chamber on social silo mentality – that we have forgotten to understand, accept and act on diversity (“We live among our own ... and since in public places many people lower their heads and fix their eyes on the mobile phone, they don’t even leave their own reality on the train or on a city stroll.”)

He believes that communication professionals need to up their game to deal with this, understanding how today’s communication channels and ecosystems are changing relationships between people, information and the media. What is missing is a commitment to understand, to empathize and to counter-argue, wherever relevant.

In an analysis of the status of “news” Michael, points out that the media tends to cover the unusual and the extraordinary, and so people who know the world only through the media will experience the extraordinary as normal. You don’t even need “fake news” (an “old issue”) to make this dangerous.

Full text here  (IPREX partners only)

 

 

IPREX EXPANDS INTO LATIN AMERICA AS SANTIAGO AGENCY COMSULTING JOINS

February 21, 2017

Chilean strategic communication agency Comsulting, based in Santiago, has joined IPREX as a partner.

Comsulting is owned by two award-winning journalists: General Manager Blanca Bulnes, who founded the agency in 2008 after a career as a foreign correspondent in the United States and investigative journalist; and Executive Partner Macarena Puigrredón, foreign correspondent in Europe, a former TV journalist, and current affairs program host and editor in radio.

The agency has grown by concentrating on finance, banking, retail, real estate, mining, fisheries and waste management. Their services are primarily focused on public affairs, community relations, corporate communication and training – working on both external and internal engagements.

Clients include Credit Suisse, Banco Bice, Bethia, Vision, Reclay Group, Collahuasi mining company and Camanchaca, among other companies.

Pictured: Blanca Bulnes and Macarena Puigrredón

 

PR & BEHAVIOR CHANGE AGENCY JOINS IPREX

January 31, 2017

SalterMitchell, a public relations and behavior change marketing agency headquartered in Tallahassee, with offices in Orlando and Virginia, has joined us. 

SalterMitchell is a growing agency of around 40 professionals with two divisions supported by its in-house research, creative and digital teams: Marketing for Change (behavior-change marketing) and SalterMitchellPR (public relations focused on business issues, public policy and good causes). The agency helps clients make changes in behavior and attitudes through marketing research and analysis, campaign design, communication counsel, earned and social media, creative, and media placement services.

Its global and national clients include Bank of America, Compassion & Choices, the Horizon Foundation, the International Rhino Foundation, Nestlé Waters, No Kid Hungry, Oral Health America and Verizon.

Pictures: April Salter & Peter Mitchell