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Auckland

Pead PR


Pead PR is an independent specialist brand building public relations consultancy based in Auckland, New Zealand. It operates in the key consumer categories of beauty, business, fashion, retail, lifestyle, food, technology and sport & entertainment. The business was founded in Auckland in 2001 by Deborah Pead and also represents New Zealand brands in Australia via associates in Sydney. The company employs nearly 30 staff and also maintains an intern program. Pead PR is a member of IPREX, providing its New Zealand clients with global reach via 70 independent agencies with 115 offices worldwide.



Pead PR
Level 1, 1 Stokes Road, Mt Eden
Private Bag 99911, Newmarket
Auckland
1149
New Zealand

Tel: +64-9-918 5555
Fax: +64-9-918 5554
Website: www.peadpr.co.nz
First Contact:  Deborah Pead
Deborah@peadpr.co.nz

Second Contact:  


   

First Contact

Deborah has a B Soc Sc degree from the University of Natal as well as 35 years communications industry experience. She is Chief Executiveof Pead PR and is responsible for new business acquisition and client services director across all our accounts.


Deborah Pead

Second Contact


Expertise

Industry Sectors

AGRICULTURE
  Agribusiness
BUSINESS & PROFESSIONAL SERVICES
  Consultancy
CONSUMER PRODUCTS
  Electronics
  Gifts
  Packaged goods
ELECTRONICS
  Manufacturers
ENTERTAINMENT / CULTURE
  Celebrities
  Destinations (eg Disneyland)
  Games
  Music
  Production companies
  Programming (TV, cable etc)
  Venues (eg cinemas, museums)
EVENTS
  Festivals
  Grand openings
  New product launches
  Sports
  Trade fairs, conferences
FASHION / BEAUTY
  Accessories
  Clothing
  Medi-spa, cosmeuticals
  Products (eg cosmetics)
  Retail
FOOD & DRINK
  Drinks brands (alcoholic)
  Drinks brands (non-alcoholic)
  Food brands
  Food service (B2B)
  Hospitality (eg restaurants)
  Natural, organic
  Retail
  Wine
HEALTH
  Biotechnology
  Medical devices
  Medical technology & IT (including e-health)
HOUSEHOLD
  Cleaning products
  Consumer electronics
  Household appliances
INFORMATION TECHNOLOGY
  Hardware
  Home
  Internet security
  Mobile
  Office
  Personal
  Software
MEDIA
  Broadcast
  Digital
  Print
  Social (see also PRACTICE SKILLS)
NOT FOR PROFIT
  Charity
RETAIL
  Large scale (supermarket, shopping center, mall)
  Online
  Specialty, boutique
SPORTS
  Events
  Teams
  Venues
TELECOMMUNICATIONS
  Service provider
TOURISM
  Adventure
  Destinations
  Hospitality (eg hotels)
  Travel
Practice Skills

DIGITAL & SOCIAL MEDIA
  Analytics, monitoring, insight
  Community management
  Content development
  Content optimization
  Digital marketing
  E-campaigns
  Mobile
  Strategy
FINANCIAL / INVESTOR RELATIONS
  Capital raising
  Corporate communication
  Investor relations (IR)
  IPO, share offers
  Reputation management
  Strategic counsel
INTERNAL
  Culture change
  Internal Communication
PUBLIC AFFAIRS
  Issues management
SPECIALIST SERVICES
  Branding & positioning
  Cause related marketing (CRM)
  Communication audit
  Communication measurement, evaluation, analysis
  Community relations
  Corporate identity
  Corporate social responsibility (CSR)
  Crisis communication
  Sponsorship
  Stakeholder analysis
  Video production
  Website development & services