Search Partners    

Tallahassee

SalterMitchell, Inc.


Salter>Mitchell drives change - in public policy, brands and consumer behavior. We’re a fully integrated public relations and behavior change marketing firm headquartered in Tallahassee, Florida with offices in Orlando and Washington DC. From advocacy on consumer and business issues to environment, healthcare and safety, Salter>Mitchell’s team of 40+ professionals helps what's good become fun, easy and popular. We’re research geeks and relentless go-getters. We focus first on understanding - policy alternatives, deeply held beliefs and target audience behavior. And then we get to work. With in-house marketing research and analysis, campaign design, communications counsel, earned and social media, behavior change marketing, digital, creative and media placement services, we help clients make changes in attitudes and behavior. Our work has been recognized with national, state and regional advertising and public relations awards (Emmy, Davey, Silver Anvil, Telly, Addy). We have two divisions -- SalterMitchellPR, a PR team focused on Florida, and Marketing for Change™, a national behavior change marketing firm. Both divisions are supported by our research, creative and digital teams. SalterMitchellPR is Fluent in Floridian, meaning we serve as a gateway to Florida for organizations seeking to do business in the nation's third-largest state. Drawing from more than 100 years of combined communications experience in the state, SalterMitchellPR creates relationships and opportunities from Miami’s Little Havana to the halls of the Capitol in Tallahassee. Marketing for Change ™ is a behavior-change marketing practice committed to surprising and delighting a target audience, not simply to inform them, but to change what they do. Because some of the biggest changes we need as a society are not immediately attractive to each individual, Marketing for Change uncovers insights to create ideas that sell themselves.

SalterMitchell, Inc.
117 S. Gadsden Street
Tallahassee
FL
32301
United States

Tel: +1 850-681-3200
Fax: +1 850-681-7200
Website: www.saltermitchell.com
First Contact:  April Salter
april.salter@saltermitchell.com

Second Contact:  Peter Mitchell
peter.mitchell@saltermitchell.com
Mobile: +1 571-444-2192
        

First Contact

A former advisor to the Governor of Florida, April provides strategic leadership to clients, campaigns and to the Salter>Mitchell team. She develops creative, accessible initiatives to communicate simply and effectively. Whether helping communities achieve consensus on complex planning issues, providing senior-level counsel to corporations in crisis, or developing campaigns like selling rhino poop on E-Bay to help save rhinos, April positions issues and ideas to succeed.


April Salter

Second Contact


Peter Mitchell

A former WSJ journalist, Peter got into behavior change marketing 20 years ago when he was asked to direct the marketing campaign for a new anti-tobacco initiative in Florida which became “truth" — a movement that transformed tobacco control in Florida and nationally. Peter has developed and directed behavior change marketing campaigns across the globe. Peter leads the creative strategy for the agency and develops behavior change campaigns for healthcare, environment and consumer clients.

Expertise

Industry Sectors

AGRICULTURE
  Commodity markets
  Strategy & policy
ASSOCIATIONS
  Membership bodies (eg industry associations)
ECONOMIC DEVELOPMENT
  NGOs (eg in regional development)
EDUCATION
  Non-profit organizations
ENERGY
  Recycling
  Renewable
ENVIRONMENT / SUSTAINABILITY
  Services
  Strategy & policy
  Technology
  Waste management
GOVERNMENT
  National
  Regional, local
HEALTH
  Fitness / wellness
  Healthcare services ( hospitals, medical centers)
  Insurance
  Medical devices
  Strategy & policy
MEDIA
  Broadcast
  Digital
  Outdoor
  Print
  Social (see also PRACTICE SKILLS)
NOT FOR PROFIT
  Charity
  Volunteerism
WATER
  Management
  Sewerage
  Supply
Practice Skills

DIGITAL & SOCIAL MEDIA
  Advertising
  Analytics, monitoring, insight
  Community management
  Content development
  Content optimization
  Digital marketing
  E-campaigns
  Mobile
  Platforms / applications
  Search marketing
  Strategy
  Training & support
  Website development
FINANCIAL / INVESTOR RELATIONS
  Corporate communication
INTERNAL
  Culture change
  Internal Communication
PUBLIC AFFAIRS
  Coalition building & management
  Issue or cause advertising
  Issues management
  Legislative & political monitoring
  Opinion leader cultivation, coalitions
  Research, polling
  Stakeholder management programs
  Strategic counsel
SPECIALIST SERVICES
  Advertising
  Animation
  Audio production
  Branding & positioning
  Cause related marketing (CRM)
  Communication measurement, evaluation, analysis
  Community relations
  Corporate identity
  Corporate social responsibility (CSR)
  Crisis communication
  Government information programs - public
  Marketing to children
  Minority relations
  Multicultural communication
  Public awareness campaigns
  Video production
  Website development & services