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Paris

Gootenberg


Gootenberg is a Paris-based independent agency specialized in reputation management. We help businesses with their Public Relations strategy, addressing both traditional and social media.

The agency was created in 2008 and is run by Francois Ramaget, a seasoned PR professional who has a long experience in working for international PR networks., Gootenberg operates through two specialized departments, Corporate and Brands, enabling the agency to cover most B2B and B2C companies’ requirements.

We are experts in Media Relations, the leading instrument for building visibility and legitimacy. They aim at adapting the company messages to media editorial constraints - making them clearly heard within the news. In addition, we know how to deal - online as in real life - with communities and influencer groups within the political, non-profit and professional sphere.

Gootenberg has an in-depth expertise in issue management: We set up media training, media or social network crisis management training and introduction to community management.

We also master all techniques to build and maintain online reputation including monitoring, brand content and community management - in order to maintain relationship with stakeholders.

Our key strength is a strong focus on quality and performance. We demonstrate it by proposing a bonus system to clients that allows for rewarding our achievement vs. agreed KPI.


Gootenberg
11 rue du Chevalier de Saint George
Paris
75008
France

Tel: +33 (0)1 43 59 29 90
Fax: +33 (0)1 43 59 09 89
Website: www.gootenberg.fr
First Contact:  François Ramaget
francois.ramaget@gootenberg.fr
Mobile: +33 (0)6 09 47 68 65
Second Contact:  Frédérique Vigezzi
frederique.vigezzi@gootenberg.fr
Mobile: +33 (0)6 10 82 64 30
          

First Contact

A graduated engineer from Ecole Centrale Lyon, François founded Gootenberg in 2008 in order to add some logics into PR while keeping the touch of imagination essential to emerge on oversaturated markets. His approach is based on a solid consulting experience acquired with major international PR networks. An expert of IT sector, he extended his know-how to Industry and Retail sectors as well as to the mastering of social networks.


François Ramaget

Second Contact


Frédérique Vigezzi

Frédérique has been handling media relations for nearly 20 years. An expert in complex issue communication, she has an extensive experience in the Finance and IT sectors. Before joining Gootenberg, she worked as a Press Officer for the NYSE Euronext group and had previously worked for 10 years for UK-based PR networks developing a strong expertise in B2B communication in the IT sector. Frédérique has a Master in Public Relations and Corporate Communication and a Degree in Electronics.

Expertise

Industry Sectors

ASSOCIATIONS
  Membership bodies (eg industry associations)
  Trade unions
BUSINESS & PROFESSIONAL SERVICES
  Consultancy
  Insurance
  Legal
CHEMICAL INDUSTRY
  Bulk
  Specialty
CONSUMER PRODUCTS
  Electronics
  Gifts
  Packaged goods
DEFENSE
  Equipment
ECONOMIC DEVELOPMENT
  NGOs (eg in regional development)
EDUCATION
  Business
  For-profit institutions (online)
  Higher education
  Non-profit organizations
ELECTRONICS
  Retail
ENERGY
  IT services
  Renewable
ENGINEERING
  Companies
ENTERTAINMENT / CULTURE
  Gambling / gaming
  Music
ENVIRONMENT / SUSTAINABILITY
  Services
EVENTS
  New product launches
FINANCE
  Asset management & insurance
  Investment products & services
  Risk, insurance
FOOD & DRINK
  Confectionery
  Drinks brands (non-alcoholic)
  Food brands
GOVERNMENT
  National
  Regional, local
HEALTH
  Biotechnology
HOUSEHOLD
  Consumer electronics
  Hardware
INFORMATION TECHNOLOGY
  Hardware
  Infrastructure
  Internet security
  Mobile
  Office
  Software
  Supply Chain
LABOR MARKET
  Networking
  Strategy & policy
MANUFACTURING
  Equipment
  Services
MEDIA
  Digital
  Social (see also PRACTICE SKILLS)
PLANT / LIFE SCIENCES
  Biotechnology
REAL ESTATE
  Building & construction
  Commercial
  Property management
RETAIL
  Large scale (supermarket, shopping center, mall)
  Online
TELECOMMUNICATIONS
  Call center, CRM
TOURISM
  Destinations
  Hospitality (eg hotels)
  Travel
TRANSPORTATION
  Air
WATER
  Management
Practice Skills

DIGITAL & SOCIAL MEDIA
  Community management
  Content development
  Digital marketing
  Strategy
  Training & support
FINANCIAL / INVESTOR RELATIONS
  Corporate communication
  Reputation management
  Strategic counsel
PUBLIC AFFAIRS
  Coalition building & management
  Issue or cause advertising
  Issues management
  Stakeholder management programs
  Strategic counsel
SPECIALIST SERVICES
  Branding & positioning
  Communication measurement, evaluation, analysis
  Corporate social responsibility (CSR)
  Crisis communication
  Marketing to children
  Public awareness campaigns
  Sponsorship