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Denver

Communications Strategy Group


Communications Strategy Group (CSG) is a national strategic communications firm that develops and executes metrics-driven traditional and online influencer relations campaigns that tie directly to clients' overall business objectives. CSG engages influencers and stakeholders through thoughtfully orchestrated public relations, content marketing, social media and online PR that drive sustainable and profitable long-term growth for its clients. All CSG team members are deeply rooted and dedicated to the specific industries they serve, including education, financial services, consumer goods & services, health & wellness and tourism & hospitality. CSG's philosophy of influencer relations focuses on deeply understanding an industry and effectively communicating with the right people in the right places at the right time, often at the “point of need”. We find stakeholders who can have impact; establish an authentic voice among champions who can help spread the message; build and maintain channels of communication; and engage prospective and existing clients and customers. We establish a clear path and approach to influencers, exponentially driving sustainable and profitable long‐term growth. At the heart of influencer relations is a content value exchange. Organizations must consistently develop content that is compelling and relevant enough for prospects, customers and influencers to exchange their participation, engagement and patronage for the content. The key is systematically extracting/creating, packaging, distributing and promoting content. At CSG, we harness the intellectual capital, stories and assets of an organization and share it with the influencers who matter. Finally, influencer relations is metrics-driven. It all begins with an understanding of short-term and long-term objectives and translating those specific goals into measurable impact—lead generation, sales, improved SEO, increased web traffic, thought leadership and/or brand awareness. Influencer relations. It’s how CSG delivers measurable, sustainable and profitable results for clients.



Communications Strategy Group
44 Cook Street, Suite 450
Denver
CO
80206
United States

Tel: +1 303 433 7020
Fax:
Website: www.csg-pr.com
First Contact:  Dan Mahoney
dmahoney@wearecsg.com
Mobile: + 1 970 405 8060
Second Contact:  Steven Shapiro
sshapiro@csg-pr.com
Mobile: +1 303 886 6342
          

First Contact

Dan leads the financial services practice consisting of fifteen communications professionals with offices in NYC, Chicago and Denver. Dan has a long track record of providing a full suite of communications services including strategic communications, regulatory counsel, media relations, content marketing, digital content and social media to innovative financial technology companies as well as prominent banks, payment and insurance companies and asset managers.


Dan Mahoney

Second Contact


Steven Shapiro

Founder and President of Communications Strategy Group (CSG), Steven Shapiro, has designed and executed successful business-to-business and business-to-consumer marketing and communications strategies for more than 25 years. Steven now applies his experience and his creatively strategic, metrics-based thinking to the clients of CSG, a company he founded in 2004.

Expertise

Industry Sectors

ASSOCIATIONS
  Membership bodies (eg industry associations)
BUSINESS & PROFESSIONAL SERVICES
  Insurance
  Legal
CONSUMER PRODUCTS
  Packaged goods
EDUCATION
  Business
  For-profit institutions (online)
  Higher education
  Non-profit organizations
  Pre-school & primary
  Secondary
EVENTS
  Festivals
  Grand openings
  New product launches
FINANCE
  Asset management & insurance
  Banking
  Investment products & services
  Mortgages
  Personal finance
  Risk, insurance
FOOD & DRINK
  Drinks brands (alcoholic)
  Drinks brands (non-alcoholic)
  Food brands
  Hospitality (eg restaurants)
  Natural, organic
  Retail
  Specialty foods
  Wine
HEALTH
  Business services
  Fitness / wellness
  Healthcare services ( hospitals, medical centers)
  Insurance
NOT FOR PROFIT
  Charity
  Volunteerism
REAL ESTATE
  Commercial
  Residential
RETAIL
  Large scale (supermarket, shopping center, mall)
  Online
  Specialty, boutique
TOURISM
  Adventure
  Conventions & visitor bureaux
  Destinations
  Hospitality (eg hotels)
  Travel
Practice Skills

DIGITAL & SOCIAL MEDIA
  Advertising
  Analytics, monitoring, insight
  Community management
  Content development
  Content optimization
  Digital marketing
  Search marketing
  Strategy
FINANCIAL / INVESTOR RELATIONS
  Corporate communication
  Investor relations (IR)
INTERNAL
  Internal Communication
SPECIALIST SERVICES
  Communication audit
  Communication measurement, evaluation, analysis
  Community relations
  Crisis communication
  Public awareness campaigns
  Sponsorship
  Stakeholder analysis