Founded in 2003 by Silvia Pineda Sibaja and Horacio Loyo Gris, both of whom had worked with multinational PR firms, Dextera has built a team with extensive experience of working throughout Mexico and the Americas - North and South. Its work with high-profile international companies in the entertainment, technology, retail and home building sectors has helped to build its extensive experience of working in foreign markets. Dextera has the strongest client retention rate in the public relations industry.
Horacio has been working on communication issues, either through public relations or media outlets for 25 years. He currently leads with his partner, Dextera Comunicación, a public relations firm that has stood out for its ability to retain customers with accounts up to 12 years of uninterrupted relationship. Horacio has extensive experience in media relations, crisis management and preparedness programs and special training for spokespersons and executive positioning, among others.
Silvia has more than 25 years of experience in marketing communications, event development and implementation, brand and product positioning and entertainment.
In 2003 she co-founded Dextera Comunicación, a full service agency that provides solid creativity and results-oriented strategies to satisfied clients, some of which have been with the firm for more than 12 years.
Membership bodies (eg industry associations)
BUSINESS & PROFESSIONAL SERVICES
Trade fairs, conferences
FASHION / BEAUTY
Products (eg cosmetics)
FOOD & DRINK
Drinks brands (alcoholic)
Strategy & policy
PLANT / LIFE SCIENCES
Building & construction
Large scale (supermarket, shopping center, mall)
Hospitality (eg hotels)
DIGITAL & SOCIAL MEDIA
FINANCIAL / INVESTOR RELATIONS
Branding & positioning
Communication measurement, evaluation, analysis
Corporate social responsibility (CSR)