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Mexico City

Dextera Comunicación


Founded in 2003 by Silvia Pineda Sibaja and Horacio Loyo Gris, both of whom had worked with multinational PR firms, Dextera has built a team with extensive experience of working throughout Mexico and the Americas - North and South. Its work with high-profile international companies in the entertainment, technology, retail and home building sectors has helped to build its extensive experience of working in foreign markets. Dextera has the strongest client retention rate in the public relations industry.



Dextera Comunicación
Emilio Castelar 240-201
Polanco
Mexico City
Distrito Federal
11560
Mexico

Tel: +52 55 52820826
Fax: +52 55 52820827
Website: www.dextera.com.mx
First Contact:  Horacio Loyo Gris
horacio.loyo@dextera.com.mx
Mobile: +52 1 55 1333-6946
Second Contact:  Silvia Pineda Sibaja
silvia.pineda@dextera.com.mx
Mobile: +52 1 55 91993004
   

First Contact

Horacio has been working on communication issues, either through public relations or media outlets for 25 years. He currently leads with his partner, Dextera Comunicación, a public relations firm that has stood out for its ability to retain customers with accounts up to 12 years of uninterrupted relationship. Horacio has extensive experience in media relations, crisis management and preparedness programs and special training for spokespersons and executive positioning, among others.


Horacio Loyo Gris

Second Contact


Silvia Pineda Sibaja

Silvia has more than 25 years of experience in marketing communications, event development and implementation, brand and product positioning and entertainment.

In 2003 she co-founded Dextera Comunicación, a full service agency that provides solid creativity and results-oriented strategies to satisfied clients, some of which have been with the firm for more than 12 years.

Expertise

Industry Sectors

AGRICULTURE
  Agribusiness
ASSOCIATIONS
  Membership bodies (eg industry associations)
AUTOMOTIVE
  Vehicles
BUSINESS & PROFESSIONAL SERVICES
  Consultancy
CONSUMER PRODUCTS
  Packaged goods
EDUCATION
  Higher education
ELECTRICAL INDUSTRY
  Manufacturers
ELECTRONICS
  Manufacturers
EVENTS
  Trade fairs, conferences
FASHION / BEAUTY
  Products (eg cosmetics)
FINANCE
  Risk, insurance
FOOD & DRINK
  Drinks brands (alcoholic)
HEALTH
  Strategy & policy
HOUSEHOLD
  Cleaning products
INFORMATION TECHNOLOGY
  Hardware
  Internet security
  Mobile
  Office
  Personal
  Software
  Supply Chain
PLANT / LIFE SCIENCES
  Biotechnology
REAL ESTATE
  Building & construction
  Engineers
RETAIL
  Large scale (supermarket, shopping center, mall)
SPORTS
  Equipment
TOURISM
  Destinations
  Hospitality (eg hotels)
  Travel
TRANSPORTATION
  Air
Practice Skills

DIGITAL & SOCIAL MEDIA
  Content development
  Strategy
FINANCIAL / INVESTOR RELATIONS
  Corporate communication
  Reputation management
  Strategic counsel
INTERNAL
  Internal Communication
PUBLIC AFFAIRS
  Issues management
  Strategic counsel
SPECIALIST SERVICES
  Branding & positioning
  Communication measurement, evaluation, analysis
  Corporate social responsibility (CSR)
  Crisis communication