For over 20 years, Trefoil Group has offered a full spectrum of strategic marketing communications services that help clients break through to own and sustain a leadership position in their niche. Operating primarily in the business-to-business space, we work with numerous mid-market companies in industries ranging from professional services firms to financial institutions, with an extensive manufacturing client base with niche expertise in the plastics industry. Leveraging deep industry knowledge and strong strategic thinking, we help clients see clearly to advance their vision with decisive actions and crucial results. With extensive branding and positioning competencies, website development, public relations, digital marketing, advertising, sales communications and more, Trefoil Group makes smart moves to directly support your unique goals.
John Scheibel, CEO of Trefoil Group, provides the agency with the capacity to ensure communication strategies and tactics are valuable to business owners in the context of what they are trying to accomplish. With experience in financial, operational and executive management positions in a variety of service industries, John has focused on leading organizations and helping them to specify their mission, strategies, goals and objectives.
Mary Scheibel, principal of Trefoil Group, has more than 25 years of strategic marketing communications experience. Mary has led the agency to become experts in marketing for manufacturers. She is known for her ability to design brand-based communications programs that are strategic, and results-driven. As an ongoing contributor to industry trade publications and associations, Mary speaks regularly on the topic of marketing and talent acquisition for manufacturers.
Membership bodies (eg industry associations)
BUSINESS & PROFESSIONAL SERVICES
ENVIRONMENT / SUSTAINABILITY
Strategy & policy
New product launches
Trade fairs, conferences
Asset management & insurance
Investment products & services
Social (see also PRACTICE SKILLS)
NOT FOR PROFIT
DIGITAL & SOCIAL MEDIA
Analytics, monitoring, insight
Platforms / applications
Training & support
FINANCIAL / INVESTOR RELATIONS
Human resources (HR)
Opinion leader cultivation, coalitions
Branding & positioning
Communication measurement, evaluation, analysis
Public awareness campaigns
Website development & services