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Raleigh

French/West/Vaughan


  French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs, advertising and digital media agency, independent or otherwise. Founded in April 1997 by agency Chairman & CEO Rick French, FWV now employs 103 public relations, advertising and digital marketing experts among its offices in Raleigh, New York City, Tampa and Los Angeles. The agency works with more than 75 of the world’s leading companies and brands, as well as mid-market companies and smaller, entrepreneurial ventures that aspire to become market segment leaders. FWV is an eight-time National Agency of the Year recipient and in 2016 was named Consumer Agency of the Year for the the third time by The Holmes Report as well as Bulldog Reporter's Consumer, Midsize and Global Communications Agency of the Year. O'Dwyers ranks FWV as the nation's 14th largest independently-held agency and six FWV practice areas among the nation's 20 largest, including travel & tourism, sports & entertainment, beauty & fashion; food & beverage; environmental and public affairs. Other office: 2211 E. 7th Avenue, Tampa, FL 33605



French/West/Vaughan
112 E. Hargett Street
Raleigh
NC
27601
United States

Tel: +1 919-832-6300
Fax:
Website: www.fwv-us.com
First Contact:  Rick French
rfrench@fwv-us.com
Mobile: 919-345-4531
Second Contact:  Natalie Best
nbest@fwv-us.com

     

First Contact

Rick is a leading expert in consumer marketing and crisis management and has co-authored a book detailing ”best practices” in public relations. Prior to forming FWV in 1997, Rick served in senior management positions with several large PR firms, and worked as director of corporate communications for an international chemical company and public relations manager for a national bank holding company. He began his career in Detroit as a print and television journalist.


Rick French

Second Contact


Natalie Best

In more than 10 years at FWV, Natalie has developed and executed marketing and public relations programs for a wide variety of clients including Coca-Cola, RBC Bank, the Oakland County, Michigan Office of Economic Development, Wrangler, the Gatlinburg Department of Tourism and AstroTurf. Prior to joining FWV, Natalie spent six years with the National Basketball Association in public relations positions. She has a B.A. in journalism from the University of North Carolina at Chapel Hill.

Expertise

Industry Sectors

AGRICULTURE
  Services
ASSOCIATIONS
  Membership bodies (eg industry associations)
AUTOMOTIVE
  Services
  Vehicles
BUSINESS & PROFESSIONAL SERVICES
  Accountancy
  Consultancy
  Franchising
  Legal
CHEMICAL INDUSTRY
  Bulk
  Specialty
CONSUMER PRODUCTS
  Electronics
  Gifts
  Packaged goods
DEFENSE
  Services
ECONOMIC DEVELOPMENT
  Government organizations
  NGOs (eg in regional development)
EDUCATION
  Business
  Higher education
  Non-profit organizations
ELECTRICAL INDUSTRY
  Manufacturers
  Retail
ELECTRONICS
  Manufacturers
  Retail
ENERGY
  Electricity
  Oil & gas
  Recycling
  Renewable
  Utilities
ENGINEERING
  Companies
  Consultants
  Infrastructure
ENTERTAINMENT / CULTURE
  Celebrities
  Destinations (eg Disneyland)
  Gambling / gaming
  Games
  Music
  Production companies
  Programming (TV, cable etc)
  Venues (eg cinemas, museums)
ENVIRONMENT / SUSTAINABILITY
  Services
  Strategy & policy
  Technology
  Waste management
EVENTS
  Festivals
  Grand openings
  New product launches
  Sports
  Trade fairs, conferences
FASHION / BEAUTY
  Accessories
  Clothing
  Medi-spa, cosmeuticals
  Products (eg cosmetics)
  Retail
FINANCE
  Asset management & insurance
  Banking
  Investment products & services
  Mortgages
  Personal finance
  Risk, insurance
FOOD & DRINK
  Confectionery
  Drinks brands (alcoholic)
  Drinks brands (non-alcoholic)
  Fast food
  Food brands
  Hospitality (eg restaurants)
  Retail
  Specialty foods
  Wine
GOVERNMENT
  National
  Regional, local
HEALTH
  Animal health
  Fitness / wellness
  Healthcare services ( hospitals, medical centers)
  Medical devices
  Pharmaceuticals, specialty pharmaceuticals
HOUSEHOLD
  Consumer electronics
  Home furnishing
  Home improvements
  Household appliances
INFORMATION TECHNOLOGY
  Mobile
  Personal
  Software
  Wireless
LABOR MARKET
  Strategy & policy
MANUFACTURING
  Equipment
  Services
MEDIA
  Broadcast
  Digital
  Outdoor
  Print
  Social (see also PRACTICE SKILLS)
NOT FOR PROFIT
  Charity
  Volunteerism
PLANT / LIFE SCIENCES
  Biotechnology
  Conservation
REAL ESTATE
  Building & construction
  Commercial
  Engineers
  Property management
  Residential
  Sales
RETAIL
  Large scale (supermarket, shopping center, mall)
  Online
  Specialty, boutique
SPORTS
  Equipment
  Events
  Teams
  Venues
TELECOMMUNICATIONS
  Service provider
TOURISM
  Adventure
  Conventions & visitor bureaux
  Destinations
  Hospitality (eg hotels)
  Travel
TRANSPORTATION
  Rail
  Road
  Shipping
WATER
  Management
  Sewerage
Practice Skills

DIGITAL & SOCIAL MEDIA
  Advertising
  Analytics, monitoring, insight
  Community management
  Content development
  Content optimization
  Digital marketing
  E-campaigns
  Mobile
  Platforms / applications
  Search marketing
  Strategy
  Training & support
  Website development
FINANCIAL / INVESTOR RELATIONS
  Bankruptcies
  Capital raising
  Corporate communication
  Corporate governance, board issues
  Corporate recovery
  Financial calendar, market communications
  Investor relations (IR)
  IPO, share offers
  M&A
  Regulatory issues
  Reputation management
  Restructuring
  Special situations
  Strategic counsel
  Transaction-related consultancy
INTERNAL
  Culture change
  Internal Communication
PUBLIC AFFAIRS
  Coalition building & management
  Government relations & lobbying
  Grassroots database building, organizing
  Issue or cause advertising
  Issues management
  Opinion leader cultivation, coalitions
  Political monitoring
  Research, polling
  Stakeholder management programs
  Strategic counsel
SPECIALIST SERVICES
  Advertising
  Audio production
  Branding & positioning
  Cause related marketing (CRM)
  Communication audit
  Communication measurement, evaluation, analysis
  Community relations
  Corporate identity
  Corporate social responsibility (CSR)
  Crisis communication
  Government information programs - business
  Government information programs - public
  Litigation support
  Marketing to children
  Minority relations
  Multicultural communication
  Public awareness campaigns
  Recruitment, HR
  Sponsorship
  Stakeholder analysis
  Video production
  Website development & services