Search Partners    

Indianapolis

Borshoff


Borshoff is a full-service agency dedicated to creating powerful brand connections through advertising, public relations and digital marketing. We bring together the best designers, writers, communicators, digital strategists and brand experts to gain understanding of our clients’ businesses, to identify key issues and to engineer strategic solutions. Our goal: make our clients and their businesses successful. COMPANY OVERVIEW FOUNDED: 1984 HEADQUARTERS: Indianapolis, IN EMPLOYEES: 60 CLIENTS: 70+ EXPERTISE: Advertising, Brand Development, Digital, Public Relations INDUSTRY EXPERIENCE: Health Idustries, Manufacturing, Sports, Education, Infrastructure, Nonprofit Associations LEADERSHIP: Borshoff is a Women-owned Business Enterprise (WBE) led by Karen Alter, Jennifer Berry, Katherine Coble and Jennifer Dzwonar

Borshoff
47 S. Pennsylvania St
#500
Indianapolis
IN
46204
United States

Tel: +1 317-631-6400
Fax:
Website: www.borshoff.biz
First Contact:  Karen Alter
karen.alter@borshoff.biz

Second Contact:  Linda Jackson, APR
linda.jackson@borshoff.biz
Mobile: +1 317-439-2252
          

First Contact

With 30 years of communications experience, Karen is a go-to source for senior-level marketing counsel. Her big-picture thinking and attention to detail have been an integral part of Borshoff’s growth. She oversees agency Operations and Brand Culture, and continues to work closely with account and creative teams to ensure the delivery of engaging, memorable and effective advertising, brand, digital and PR campaigns.


Karen Alter

Second Contact


Linda Jackson, APR

With a background in media relations, crisis communications, social media and public affairs, Linda counsels a variety of clients in nonprofit, retail and professional service sectors. She is an active and accredited member of PRSA; leads Borshoff’s Media Practice Group; serves as president of the Indianapolis Press Club Foundation and is a member of IPREX’s Best Practices Committee.

Expertise

Industry Sectors

ASSOCIATIONS
  Membership bodies (eg industry associations)
BUSINESS & PROFESSIONAL SERVICES
  Accountancy
  Architects
  Insurance
  Legal
DEFENSE
  Aerospace
  Equipment
ECONOMIC DEVELOPMENT
  Government organizations
  NGOs (eg in regional development)
EDUCATION
  For-profit institutions (online)
  Higher education
  Non-profit organizations
  Pre-school & primary
  Secondary
ENERGY
  Coal
  Distribution (including retail)
  Electricity
  IT services
  Oil & gas
  Utilities
ENGINEERING
  Companies
  Consultants
  Infrastructure
ENTERTAINMENT / CULTURE
  Destinations (eg Disneyland)
  Gambling / gaming
  Venues (eg cinemas, museums)
ENVIRONMENT / SUSTAINABILITY
  Waste management
EVENTS
  Festivals
  Grand openings
  New product launches
  Sports
  Trade fairs, conferences
FINANCE
  Asset management & insurance
  Banking
  Investment products & services
  Mortgages
  Risk, insurance
FOOD & DRINK
  Drinks brands (alcoholic)
  Drinks brands (non-alcoholic)
  Hospitality (eg restaurants)
  Retail
GOVERNMENT
  Regional, local
HEALTH
  Healthcare services ( hospitals, medical centers)
  Insurance
  Medical devices
  Medical technology & IT (including e-health)
  Pharmaceuticals, specialty pharmaceuticals
  Strategy & policy
MANUFACTURING
  Equipment
  Services
NOT FOR PROFIT
  Charity
  Volunteerism
REAL ESTATE
  Building & construction
  Commercial
  Engineers
  Property management
  Residential
  Sales
RETAIL
  Large scale (supermarket, shopping center, mall)
SPORTS
  Teams
  Venues
TOURISM
  Conventions & visitor bureaux
  Destinations
  Hospitality (eg hotels)
  Travel
TRANSPORTATION
  Air
  Infrastructure
  Road
WATER
  Management
  Sewerage
Practice Skills

DIGITAL & SOCIAL MEDIA
  Advertising
  Analytics, monitoring, insight
  Community management
  Compliance
  Content development
  Content optimization
  Digital marketing
  E-campaigns
  Mobile
  Platforms / applications
  Search marketing
  Strategy
  Training & support
  Website development
FINANCIAL / INVESTOR RELATIONS
  Corporate communication
  Corporate governance, board issues
  M&A
  Regulatory issues
  Reputation management
  Restructuring
  Special situations
  Strategic counsel
INTERNAL
  Culture change
  Human resources (HR)
  Internal Communication
PUBLIC AFFAIRS
  Coalition building & management
  Government relations & lobbying
  Grassroots database building, organizing
  Issue or cause advertising
  Issues management
  Legislative & political monitoring
  Opinion leader cultivation, coalitions
  Research, polling
  Strategic counsel
SPECIALIST SERVICES
  Advertising
  Animation
  Branding & positioning
  Cause related marketing (CRM)
  Communication audit
  Communication measurement, evaluation, analysis
  Community relations
  Corporate identity
  Corporate social responsibility (CSR)
  Crisis communication
  Litigation support
  Marketing to children
  Minority relations
  Multicultural communication
  Public awareness campaigns
  Recruitment, HR
  Sponsorship
  Stakeholder analysis
  Video production
  Website development & services