Search Partners    

Kansas City

Crossroads


Crossroads believes in being real. This is what it will take to successfully communicate to the public in the 21st century. Brands that act real with their key audiences will reap the rewards. Crossroads provides a range of services including strategic planning, cause marketing, influencer relations, social media, internal communications and crisis management. We are primarily focused on consumer marketing communications working in retail, consumer products, consumer service and nonprofits. We are part of a full service marketing agency giving our clients access to a broad range of ideas and counsel.



Crossroads
1740 Main
Kansas City
MO
64105
United States

Tel: +1 816-679-8502
Fax: NA
Website: www.crossroads.us
First Contact:  Mike Swenson
mswenson@crossroads.us

Second Contact:  


        

First Contact

Mike founded Barkley PR/Cause, now Crossroads, in 1987. What began as a regional public relations firm has today grown to become a national leader in influencer relations, cause branding, internal communication and crisis management. Mike began his career in broadcast journalism working in both radio and television. Following that, he spent five years as press secretary to Kansas Gov. John Carlin. Mike and his wife, Char, have four children and five grandchildren.


Mike Swenson

Second Contact


Expertise

Industry Sectors

AGRICULTURE
  Agribusiness
BUSINESS & PROFESSIONAL SERVICES
  Franchising
  Legal
CONSUMER PRODUCTS
  Packaged goods
ENERGY
  Distribution (including retail)
  Electricity
  Renewable
ENTERTAINMENT / CULTURE
  Celebrities
  Gambling / gaming
  Venues (eg cinemas, museums)
EVENTS
  Festivals
  Grand openings
  New product launches
  Trade fairs, conferences
FASHION / BEAUTY
  Accessories
  Clothing
  Products (eg cosmetics)
  Retail
FINANCE
  Banking
  Investment products & services
  Mortgages
  Personal finance
  Risk, insurance
FOOD & DRINK
  Drinks brands (alcoholic)
  Drinks brands (non-alcoholic)
  Fast food
  Food brands
  Hospitality (eg restaurants)
  Natural, organic
  Retail
  Specialty foods
HEALTH
  Animal health
  Fitness / wellness
  Healthcare services ( hospitals, medical centers)
HOUSEHOLD
  Hardware
  Home furnishing
  Home improvements
  Household appliances
INFORMATION TECHNOLOGY
  Hardware
  Infrastructure
  Wireless
NOT FOR PROFIT
  Charity
  Volunteerism
REAL ESTATE
  Building & construction
  Commercial
  Property management
RETAIL
  Large scale (supermarket, shopping center, mall)
  Online
  Specialty, boutique
SPORTS
  Equipment
  Events
  Teams
  Venues
TOURISM
  Conventions & visitor bureaux
  Destinations
  Hospitality (eg hotels)
  Travel
TRANSPORTATION
  Air
Practice Skills

DIGITAL & SOCIAL MEDIA
  Advertising
  Analytics, monitoring, insight
  Community management
  Content development
  Content optimization
  Digital marketing
  E-campaigns
  Mobile
  Search marketing
  Strategy
  Website development
FINANCIAL / INVESTOR RELATIONS
  Bankruptcies
  Corporate communication
  Corporate governance, board issues
  Reputation management
  Special situations
  Strategic counsel
INTERNAL
  Culture change
  Internal Communication
PUBLIC AFFAIRS
  Coalition building & management
  Issue or cause advertising
  Issues management
  Opinion leader cultivation, coalitions
  Policy Research & development
  Strategic counsel
SPECIALIST SERVICES
  Advertising
  Branding & positioning
  Cause related marketing (CRM)
  Communication audit
  Communication measurement, evaluation, analysis
  Community relations
  Corporate identity
  Corporate social responsibility (CSR)
  Crisis communication
  Public awareness campaigns
  Sponsorship
  Stakeholder analysis
  Video production
  Website development & services