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   Raising funds for the Cincinnati Museum
   Public Affairs/Cincinnati Museum Center at Union Terminal/The Americas/Vehr Communications

Challenge

In 2009, Cincinnati Museum Center at Union Terminal, returned to the voters of Hamilton County for a property tax levy renewal (and reduction) to support operational costs and maintenance of Union Terminal, a building occupied by the Cincinnati Museum Center and owned by the city of Cincinnati and Hamilton County.

The proposed levy would generate $16.2 million over 5 years. The 2009 campaign was a critical opportunity to increase public support for one of Cincinnati’s most iconic buildings.

Response

We provided strategic communications counsel to the Board and staff leadership at the Museum Center throughout the campaign process.

We were also responsible for day-to-day management of the ballot issue campaign, including all strategic communications (i.e., television, radio, print and online), field operations and budget management of the campaign.

Results

Under our direction the campaign delivered more than 4,000 yard signs, 60,000 pieces of literature and 120,000 mail items. Union Terminal received the endorsement of every major media outlet in Hamilton County (i.e., Cincinnati Enquirer, Cincinnati Business Courier, CityBeat) and broad support among Cincinnati’s business and civic organizations.

In November 2009, the voters of Hamilton County approved the Union Terminal’s ballot issue with 67 percent of the vote, with majorities of votes received in 99 percent of all precincts in Hamilton County, Ohio.