Search Partners    
   Malaysia - capital markets roadshow in Hong Kong
   Corporate/Bursa Malaysia/Asia Pacific/Newell PR

Challenge

Newell PR conducted a high level media relations programme for the Malaysian government and stock exchange as part of annual capital markets roadshow to Hong Kong i.e. Invest Malaysia. The objectives were to raise awareness for Malaysia’s global leadership in Islamic finance, investment opportunities, and energising their debt capital market. Tier 1 business and finance media only.

Response

Newell PR secured interviews with senior editors/anchors at AsianInvestor, Barron’s, Bloomberg, Bloomberg TV, CNBC Asia, FinanceAsia, Financial Times, Hong Kong Economic Times, Institutional Investor (over Skype in Japan), South China Morning Post, The Asset, and The Economist.

Results

Coverage appeared – in most cases - within 48 hours online, in print and on TV with the news being picked up by multiple regional publications across Asia. A second interview was arranged with Institutional Investor covering Malaysia's financial market roadmap in more detail and involve senior government officials.

PHOTOS: Interviews with Bursa Malaysia CEO

Top: RTHK radio

Bottom: FinanceAsia, with Newell PR's David Croasdale (right)