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   Rimmel London launcheds Scandaleyes Retro Glam Mascara in Russia
   Consumer/Rimmel London/EMEA/Avangard Global Communications

Challenge

Rimmel London launched new Scandaleyes Retro Glam Mascara and needed this brand to reach the target audience.

Response

Avangard GC recommended carrying out a press event in Moscow with special gifts for journalists and a make-up show. We created “air of the 60s” on the set, and highlighted the image of new Rimmel London spokesmodel – Georgia May Jagger.

Results

The result of Avangardís media campaign and event programming was widespread coverage of Scandaleyes Retro Glam Mascara in more than 50 top-tier national and regional media outlets including Elle, Elle Girl, Marie Claire, Cosmopolitan Beauty, Grazia, Allure, Good Housekeeping, OOPS! and Yes!