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   First private aviation fair in Russia
   Consumer/Air Alpha/EMEA/Avangard Global Communications

Challenge

The AirAlpha company was launching - SuperJet AirAlpha aircraft planes at Russia’s first private aviation fair and asked Avangard GC to organize a “by-invitation-only” special event and provide media coverage in Russia.

Response

We organized a presentation in Krasnodar airport, invited journalists from top Russian media, bloggers, well-known businesspeople and governors, who were given an opportunity to test the plane as a passenger during the event.

Results

15 top Russian journalists visited the event, and 90 articles were published in the Russian press. About 180 VIP guests attended the event and the media campaign reached more than two million targeted consumers.