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   Gaining Exposure for Priority Health through a Custom Program
   Healthcare/Priority Health/The Americas/Eisbrenner Public Relations

Challenge

Priority Health is an award-winning, Michigan-based non-profit health plan recognized for improving the health and lives of the Michigan residents it serves. It is ranked among the best health plans in the nation by the National Committee for Quality Assurance, an organization that also recognizes it as one of only 20 health plans nationwide with an accredited wellness program.

Response

Focusing on Priority Health’s leadership in wellness programs, our team developed a concept to help Priority Health recognize companies across Michigan for best practices that promote workplace wellness. With the goal of leveraging Priority Health’s expertise on the subject and gaining exposure with a key audience, our idea was to collaborate with a recognizable publication to create an awards program contest for companies. Winners of the contest – named Michigan’s Healthiest Employers and chosen based on survey analysis by Indianapolis-based Healthiest Employers LLC – are profiled in a supplemental section of Crain’s Detroit Business and MiBiz and are recognized at events throughout the state.

Results

Developing and introducing this idea gave Priority Health resources to cultivate partnerships with Crain’s and MiBiz. It also promotes Priority Health as a leader across the state in workplace wellness, as well as in the health care industry as a whole.