Search Partners    
   The Big Event
   Consumer/Auckland Disability Providers Network/Asia Pacific/Alexander Communications

Challenge

The Big Event was the second annual accessibility expo held by the Auckland Disability Providers Network. The challenge to Alexander Communications (AC) was to increase foot traffic through the 2013 expo and bring the accessibility message into mainstream media. In the past, communication messages about accessibility and disability have remained largely within the disability sector.

Response

The Auckland Disability Providers Network worked with AC to find engaging stories within the expo.

Results

The results achieved for The Big Event led to visitor numbers at this year’s event nearly doubling from the inaugural 2012 expo. The New Zealand Herald profiled an AC client company that worked with the Auckland Disability Network and included a positive mention of the organisation’s work with the expo. Shine TV also featured The Big Event on the nightly news bulletin, Focus, giving viewers a good taste of Friday’s show ahead of Saturday. Radio New Zealand National attended the event and produced a half-hour documentary segment for its One-in-Five show. The full interview can be heard here. The Big Idea, an online arts website, featured the event’s art exhibition, Perception. The event featured on leading entertainment site eventfinda and in the Auckland Council and GrownUps newsletters. Other coverage was achieved in news sites infonews, yahoo and Scoop.